This past year represented a tale of two pork markets for the United States. National Pork Board Senior Vice President of Market Growth David Newman said international pork sales were strong, but domestic pork expenditures have a long way to go. “We had a pretty good fall of ’24, but still a lot of unknowns of what is out in front of us so this very focused piece around demand domestically is a big push for us in 25.” One of the ways Newman said the Pork Checkoff intends to increase domestic demand through branding and marketing. “One of the things we’re doing in 2025 is we are launching a new consumer-facing marketing brand campaign. Think about one of the most iconic pork brands of all time, ‘Pork the Other White Meat,’ we’re talking about launching a brand of that type of scale and magnitude.”
