Bateman Reflects on Beef Demand

North Dakota Beef Commission Executive Director Nancy Jo Bateman is retiring at the end of the year. Bateman says the past 38 years have shown her the importance of consumer perception. “If we took all the beef that we produce in one year’s calf crop to feed North Dakota consumers, it would take 17 years to eat that beef; we really need those customers around the world to eat beef.” Bateman believes consumer trust in livestock producers has grown during the time she’s been at NDBC.